Our Proven SEO Process – 30,000 ft View
We approach each and every SEO campaign with a unique and personalised approach. We appreciate and respect that no two websites are exactly the same, start from the same place, have the same history or are within the same industry. Although we will treat your campaign with a 100% unique workflow, we do follow the same proven standard steps and checklists to ensure that you get the results you are looking for.
Before we get started, and once you fill out the Discovery Form, we will produce a completely customised video analysis of your SEO. Below however is a ‘30,000ft’ overview of what we will be doing, why it works, and how its going to help bring your business to the top of Google, so you can finally get the results you deserve.
1. Your Website foundation
During the stages of SEO campaign we look in depth at your Shopify website itself. This is your foundation after all, and its essential that all foundations are laid correctly and solidly. During this process we will go through your site with a fine-tooth comb to ensure it is not just meeting the ‘best practises’ standard, but is in a position to demolish your competition through the use of advanced competitive research tools.
At a very high overview, some of the things we cover are things such as are your Meta titles set correctly? Do your images have good Alt Text? And are there any broken links on your site.
2. Building A Wider Base
Secondly we will build your base wider! This is where we really hit the ground running and work tirelessly to allow you to take over your competitors with ease.
Generally traditional on-page SEO meaning anything to do with your website itself has been governed by standard practice and a basic ‘to-do list’ – often laid out by website plugins such as Yoast. We thought to ourselves if everyone either using the same platform as you (in this case Shopify) or within the same industry as you, is following this exact same checklist then how would you expect to beat those competitors. This is why we decided to take a different, more innovative approach.
We manufactured our process in such a way to build your base wider and set up your site to ensure you are in a position to not only compete with your competition but beat them. We have sourced the most advanced SEO software in the world, which crunches over 50,000 data points on your competitors websites, and gives us an exact list of items that need to be adjusted, tweaked or fine tuned on your site to give you the edge.
3. The Big SEO Building Blocks
Within the SEO community it has been known for well over a decade that Google loves and responds exceptionally well to links. As the internet as a whole is, in essence, a giant web of interlinking sites that drive us around and push us to intended content, Google determines the legitimacy of your business by its location on certain sites such as the Yellow Pages, Google My Business, Facebook, LinkedIn ect. Many other SEO firm classify this as their form of what we call ‘link building’, however, at JHSM we see this as just being the first step due to proven valuable impacts of this process.
4. Reverse Engineering Competitors SEO
Simply, SEO is a competition, so if you can get yourself every advantage that your competitors currently have, it levels the playing field – FAST! This is why we then dig deep into each of your competitors backlink profile, and strategically reverse engineer and acquire, the very same links that they have, for you.
This takes away their advantage, and helps push your site to a powerful position quickly, and in a way that has been proven that Google loves and rewards you for.
5. Building The Tallest SEO Tower
Through your SEO campaign and to best ensure your security and longevity in your rankings is to build the tallest tower. Although this process takes time and your website won’t reach the first page overnight, just like building the tallest tower, the quicker we build, the faster we will achieve your ultimate goal.
Just like building the tallest tower in a city, if those surrounding you and those competing with you are still constructing, we need to keep ‘building’ on your tower until they stop, and well past that to ensure your future rankings, traffic and leads. We will continue to build your tower as fast as your budget allows and at a rate quicker than your competitors, to ensure your continual forward growth.
So there you have it. A ‘30,000ft’ view of how we are going to take your website, and help skyrocket your business and results.
If you’d like to get started, and you’d like to see what we can do for you, simply click the ‘get started’ button in the top menu, fill out the whole Discovery Form, and we’ll get back to you with a detailed analysis video showing you how this formula will work for you!