What is Local SEO Sunshine Coast?
When we talk about Local SEO (search engine optimisation), we are referring to any search, that is performed to find a business within a local area. Whether it is a suburb, town, city or state, these are all elements of Local SEO, and its where the majority of small businesses will get their leads from when dealing with an internet marketing company.
By contrast, ‘Content SEO’, is where you write an authoritative blog article, and we get your site ranked for this to help people find your advice. For most businesses, unless you can service clients and customers across the nation (or world), content SEO isnt the most effective strategy as you’ll attract a lot of readers who you simply can’t help. As you SEO Agency Sunshine Coast, we can help you craft your SEO Strategy to achieve your business outcomes.
Do you work with eCommerce sites?
Yes we do, and our team loves doing search engine optimisation on eCommerce sites! Why? Because we have achieved some of our best results for businesses that have made the transition into digital commerce.
eCommerce & SEO go together like a summer & the beach, they are the perfect combination!
You see, statistics have proven that most people turn to Google to find a product when they are looking to buy it online, and organic SEO positions you as the trusted provider in this space. On top of this, its very easy to track the return on investment thanks to tools like Google Analytics that can attribute your sales that came directly from organic search traffic. As your local Sunshine Coast SEO Company, we are here to help you grow your business exposure and sales online. Contact us today to find out more about what our SEO services can do for you.
What will you change on my website?
There are various changes that we will be making to your website itself as a part of your website optimisation campaign. These include the ‘behind the scenes’ changes such as optimizing your Meta titles & adding Schema markup, and other technical SEO. Other changes will be more visual such as adding more content to your ‘thin’ pages, and adding new pages that help your website to be relevant to the keywords that your customers are searching for.
For any new content we write for your website, if we are doing SEO services Sunshine Coast for you, we always get your approval before it goes live, ensuring that your brand and company voice is kept intact.
I’m doing Adwords, Do I need to do SEO Sunshine Coast too?
Adwords & SEO don’t just work together, they feed each other, and are where 1 + 1 = 3. Let me explain why this combination works so well in the search engines…
In the modern world, We have found that most buyers will visit a business website 4 or more times before they contact that business. These visits may be in a short period of time, but they still happen.
In digging into the data from hundreds of clients, we’ve found that the method that people revisit your website from varies widely. Even if they found you initially via Adwords, they might search again, and if they find your website organically via search engine optimisation, they are presented with the impression that you are a dominant force in your industry, and are omnipresent. Through advanced Analytics called ‘attribution models’ we can tell what your average client journey is, and help enhance this to grow your business. We can craft an SEO Strategy that works perfectly with your exsisting Google adwords campaign, or can also manage your campaign to boost results even further.
How long do I need to do Search Engine Optimisation for?
This comes down to your goals, dreams and capacity. If you have a small team, and a limited capacity, 12 months may be enough growth to keep your team flat out. If however you are an eCommerce business, or have your systems set to scale, our most successful clients are still growing strong 4-years later.
Once your SEO strategy is performing, you are getting great exposure on the first page of Google, and your website visitors are up, it no longer becomes an expense for your business, but rather an investment, and it pays for itself many times over. So unless you reach capacity, for most businesses it doesn’t may sense to stop paying $1 for an additional $10 in sales.
How does SEO Work?
In a nutshell, SEO services sunshine coast is designed to look after Google’s customers – the people searching, and to turn them into your website visitors.
This means that our goal is to keep them happy, and in return, Google gives you more exposure. This happens by us providing searchers with the information that they are searching for, as quickly as possible when they hit your website. The way that Google initially chooses the websites to rank is fundamentally down to their ‘popularity and authority’ online. Or in other words – the more that other websites talk about you, and link back to you, the more exposure you will get. These two combined, create a presence in search engines that serves both you and googles searchers via search engine marketing.
If you are wondering why Google cares about keeping searchers happy when its a free service, this is why… The more happy someone is with the information they find in Google, the more likely they are to not swap to another search engine. This means that the more often they use Google’s search the more likely they are to click on an Adwords advertisement, which is then when Google gets paid. In fact, Google makes the majority of their revenue from selling Adwords! This in essence, means that Google tries to make search engine optimisation and website optimisation as difficult as possible to keep their profits high.
What will you need from me?
We understand that you are busy running your business, so we’ve made our processes as simply as possible so that once your campaign is up and running, you can keep your focus on what you do best, while we manage your search engine optimisation seo.
When you start a campaign with us, you’ll be sent a questionnaire to gather all the information we need to get started. This will include things such as your website login information, access go Google Analytics (To track your website visitors movements) and Google My Business, along with further details about your goals and outcomes.
We will then take this information, and start our ‘Initial research’ phase that we covered above, delving deep into the keywords that are right for your business and goals, along with mapping these to ensure that your website has the pages that it needs to rank effectively. If we need any new pages, we’ll write up the content for these, and will send it through for your approval.
After this is done, its relatively hands off if you want it to be.. Some clients enjoy doing tasks on their side to help speed up the process, others are busy and leave it in our teams capable hands. We work with what suits you best while ensuring we get you growth in the search results.
How long will my results last if I stop the campaign?
This is a great question, and the answer on how long your exposure in the search engine results will last depends on various factors.
In some area’s and industries where the competition SEO wise is low, we’ve seen clients remain at #1 spot in the Google search for as long as 3-years with no additional work, backlinks or management. These are generally in regional centers and in industries that have been slow to adopt technology.
In major cities and competitive industries, after you stop your SEO, its common to see things start to drop within 4-12 weeks. This isn’t because our SEO doesn’t work, but rather because you’ve essentially pulled over to the side of the highway and parked, while your competitors are still driving 110km/hr.
The bigger question to consider, is why would you stop your Google Search campaign if you are getting great results? Unless you have capacity restraints on how many customers you can serve, it usually doesn’t make sense to stop something that is bringing you in a massive ROI each month. At the beginning of your campaign your SEO is an expense, but as soon as it generates leads and a strong ROI, its an investment that pays you many times over each and every month much more than website design, social media management, Googles Ads, .