What do you do exactly in an SEO campaign?
In our SEO campaigns, we break the hundreds of tasks that we do to help grow your business in the search engines into three simple area’s, these are:
- Initial research
- On-site SEO
- Off-site SEO
Phase 1: Initial research.
The first thing that we do when you join us as your partners in business growth, is get crystal clear on where you want to go. This is done through our initial on-boarding processes which gets clear on the outcomes that you have for your SEO campaign.
We then go away and find the right keywords for your business that will generate the type of customers that you are looking for, in the stage of the buying cycle that you are after.
For example, if someone is searching for ‘SEO Tips’, then Google usually decides that the ‘User Intent is that they are after tips to do SEO for themselves. Now, if you can service clients nationally, then producing ‘research intent’ content like this can be useful.
For most businesses however, we find that targeting the term equivalent in your industry to ‘SEO Tips Gold Coast’ instead, because Google has determined that when people add a location to a keyword, they are likely searching for a business within that region in the search engine rankings.
Once we’ve found the right keywords, with the right user intent for your goals, we then move through to our ‘Mapping’ phase. This is where we ensure each keyword has a ‘home’ on your website, which is a page that we can optimize to ensure that your users find what they are looking for when they hit your site.
Phase 2: On-site SEO
This is where the rubber hits the road and we start implementing our plan. We will build new pages, optimize metadata, & tune your code behind the scenes. In a nutshell, we will be ensuring that when Google’s spiders crawl their way through your site, they know exactly who you are, what you do, and where you do it. This process has also been referred to as Technical SEO and ensures that the search engines can find their way around your website smoothly, which is crucial that any SEO company ensures are completed.
This is a crucial step that lays the foundation for the success of your entire SEO campaign.
Phase 3: Off-site SEO
The term off site SEO, or off-page SEO commonly refers to any part of your search engine optimisation campaign that isn’t done on your website itself. The most important elements of this is building the authority of your site through backlinks.
A backlink is anytime another website includes a hyperlink back to your website. This passes trust, authority and acts as a ‘vote’ towards the popularity of your website as a whole. There are many different types of backlinks, and not all are created equal. Our goal is to provide you with the right links to hit your outcomes.
What is Local SEO?
Local SEO refers to any campaign that aims to rank your site within a specific geographic area. This could be as focussed as in your specific suburban neighborhood, or as broad as an entire state.
We differentiate Local SEO and Google Maps as two separate services, as they require very specific and different workloads. So when we talk about Local SEO, its your website showing in the organic search results. As your SEO Company, we will have a detailed strategy session when we begin work to ensure that your digital marketing strategy as a whole includes the elements that are most important to your business outcomes.
Do you work with eCommerce sites?
We certainly do, and in fact, our team has achieved incredible results for eCommerce SEO campaigns. Having helped our clients generate tens of millions in additional revenue through their websites, we have developed strategies and systems that work very well regardless of the CMS you are using.
So whether you are using Magento, WooCommerce, Shopify or Neto, our team has the experience and knowledge to boost your sales online.
I’m doing Adwords, Do I need to do SEO too?
You don’t Need to do anything technical, however we would highly recommend it for many reasons.
In today’s modern world, the average consumer will visit your website 4 times or more before the even contact you. Through using advantage attribution tracking, we’ve found that by combining SEO & Adwords together, 1+1 = 3, or in other words, the result is greater than the sum of the parts.
We have come to this conclusion because the two play hand in hand in ensuring that everywhere your custom looks on Google, that you show up. This ‘omni presence’ is crucial in dominating your industry.
How long do I need to do SEO for?
This really depends on what your goals are and your internal capabilities are.
If you have a business model that is highly scalable such as eCommerce or have great systems in your company, you can run your SEO indefinitely. In general, the longer a campaign runs for, the stronger the ROI becomes, and when you can invest $1 and get $10 back, it just makes sense to keep it running.
If however you have limited capacity such as a small team, or you don’t want to grow, just be booked consistently, then 12-months is often enough. This will depend on your industry, and whether it is wise to stop your SEO at the end of this period, or drop down to a lower level campaign, will be determined by your competitors actions.