An SEO campaign is the process of adapting a website to be relevant and trustworthy for a search term. This happens in two parts. The first part, called On-Site SEO or known as “On Page Optimisation”, is all about content, around 20% of your SEO success is determined by on-page optimisation. Google’s algorithm rewards website content that helps the reader answer their question or assist in finding what they’re after. Google’s uses artificial intelligence to scan website content to judge trustworthiness and accuracy. We specialise in ensuring that your content is positioned to ensure results for your campaign and your business. The second stage of SEO, called Off-Page, is what makes us the best SEO Brisbane, is all about authority through backlinks. Next, Technical SEO involves optimizing the technical aspects of a website to improve its search engine visibility and performance. Technical SEO is important for improving search engine rankings, increasing website traffic, and generating more revenue for businesses.
A backlink is when one website links to another. Commonly you’ll find these connections in news articles that may link to another news piece. Almost every website on the internet has backlinks coming in and going out. Google’s algorithm works to identify these relations between websites, and then to assess how trustworthy those websites are. The last thing that anyone wants is a bunch of spam websites showing up on the first page of Google, so Google ensures that this isn’t the case by sorting through each website and giving it a domain authority score, which indicates how trustworthy a site is which is a crucial part of a Brisbane SEO campaign.
High quality backlinks typically come from websites that have a high domain authority, a strong online presence, and a similar or related topic to your own website. The more trustworthy websites that link to you that are relevant to your customers and target audience, the higher you’ll rank for what you provide and it can improve your online visibility. Within that basic process of your search engine optimisation campaign and gaining backlinks lie over 250 different factors that major search engines consider when determining where to rank a website. We ensure that your website is optimal in all of these factors to provide your business with the results that you expect from the best SEO agency. Local listings are actually quite good for improving your local search results.