What do you do exactly in an effective SEO campaign?
There are multiple elements to an SEO campaign, which basically boil down three main areas:
- Initial research
- On-site SEO
- Off-site SEO
Phase 1: Initial Search Engine Optimisation Research:
The first step of any SEO campaign is to do the initial research and planning. During this phase we research the best keywords that the search engines say are right for for your business which both align with what your selling, and what the customer is searching for. This balance is called the ‘equilibrium’ and results in the highest quality search engine optimisation traffic possible while maximising the number of potential prospects your website is put in front of.
The second element of the initial research phase is the ‘Mapping & Preparing’ stage. This is where we will take each of these keywords, and ‘map’ them to a page on your website. It is essential that there is a page that relates to both your keyword and your user intent on your site for your prospects to landon, and for us to optimize. If needed, some times during this process we will recommend that new website pages are built, and new content is written.
Phase 2: On-Site SEO
In the realm of SEO Brisbane services, the term of ‘On-site SEO’ refers to any action that is made ‘on the site’ or, to your website itself. This is a broad area of changes that ranges from updating Meta titles through to tweaking the code of your site to make it more crawl-able.
The best way to think about this phase, is it’s where we ‘lay the foundation’ to build your campaign upon. We ensure that your website itself is relevant, user friendly, and that when google gets there with its crawlers, it can find what it is looking for easily. This is one of the crucial parts where you need an SEO company to help guide you through to be successful. Sometimes this means writing SEO content, other times it’s a custom seo package.
Phase 3: Off-Site SEO
This area of work is the one that takes the longest, and also yields the best long term results. As you would expect, ‘off-site’ means anything that is not on your website directly. This includes things like building backlinks, signals, and other elements that affect your SEO campaign. As your Brisbane SEO agency, we take care of this entire process for you.
What is Local SEO Brisbane?
Local SEO is a loosely used term, however when we use it, we are referring to anything that helps a website or business to rank in a particular location, for a particular keyword. For example, most keywords that fall under this bracket are ‘Keyword + City’ style terms that drive people who are located near your business or service area to find you.
This is a very powerful type of SEO, and its can bring in an avalanche of traffic and leads to local businesses of all types.
Do you work with eCommerce sites?
Yes we do! In fact, eCommerce SEO is one of our strong skill sets, having created millions of dollars of new sales for our clients through organic rankings in Google. Whether you are a small eCommerce company with a few dozen products, or a multi-national brand, we have worked with clients of all sizes to achieve their goals.
One of the wonderful things about eCommerce is that it is incredibly easy to see the results, and to scale up. With Google Analytics, its very clear and easy what your ROI is from your organic SEO Brisbane services work.
What will you change on my website?
This will depend on a site by site basis. In general, we will update the meta titles and descriptions, check through your website code to ensure it is easy for Google to ‘read’ and ensure each page has the right amount of content, saying the right things. Where we aren’t a ‘web design’ company, we do pass on idea’s and advice on how to improve your website to increase your conversions whenever we see it. As a part of your SEO campaign we will make all the changes that are necessary to see results.
I’m doing Adwords, Do I need to do SEO Brisbane too?
SEO and Adwords – the age old debate. Many argue one or the other is better, our detailed research after analysis over $20,000,000 of Adwords spend, and hundreds of SEO campaigns, has reached a conclusive answer – BOTH.
You see, these days the average buyer comes into contact with a potential business 12-18 times before they buy. We are seeing that on average they are finding a businesses website 4 times before they even contact the business! Our goal with SEO Brisbane is to make sure that your site is there, when people come back.
This is where multi-channel attribution comes in and allows us to track the exact effects of running these types of marketing separate, vs together. What we have seen is that the more real estate you have in the search engines, 1 + 1 is equalling 3. This is because everywhere your customer looks, they keep finding you as the solution to their problems, which is the ultimate outcome for your SEO campaign.
How long do I need to do SEO for?
This really depends on your long term desires, outcomes and capacities.
Our most successful clients, those ones that grow year on year and continue to take market dominance from their competitors have been working with us for years on their SEO.
However, not all businesses will need this. For example, many of our clients are small businesses who don’t want to employ more staff, but rather want to be at capacity, and maintain their size. These businesses will usually run their SEO campaigns for 12-months initially, and then will come back every 6-months for an additional 6-months worth of SEO Brisbane services. This balance we find helps keep them busy, while also balancing their costs through out the year.
Now, if you are a small business with big aspirations of going national (or international), then its a game of compound growth that we need to play. Each year you will grow a percentage on the year beforehand, so the results and ROI from your SEO campaign will grow and scale as the years go on.
How does SEO Work?
The fundamentals of Brisbane SEO is to give the searchers, and Google, what they want, which in turn places you higher in the search engine results. This means that for your searchers, or prospective clients & customers, we need to give them the answer to their questions through our SEO strategies.
If you are a local plumber, this would mean helping them find out if you can solve their plumbing problems the moment they land on your website, and then ensuring that they can get in contact with you easily.
If you are an eCommerce site, this means helping them to land on the exact product of category that they are looking for. When this happens, and people continue through to buy, it feeds Google a ‘success’ signal, that people found what they wanted, which then in turn gives you more exposure.
Googles fundamental goal is to look after their customers – the searchers. The more often people come back and use the search function in Google, the more often they are to click on a Adwords advertisement, which then in turn is how Google makes money.
So by looking after the searcher first, Google rewards us with SEO results.
The second phase or search engine optimisation, is to convince Google to test you out in the first place, which comes by proving your relevance, authority and trustworthiness online. We do this by optimising various elements of your website so that they know which keywords you are relevant for through keyword research and technical SEO We also build your authority online with various forms of backlink building campaigns, which in turn help your website to rank higher.
What will you need from me?
Most of our clients are busy business owners and managers, so we have designed our workflow and campaigns with this in mind. When you sign on for your SEO campaign, we’ll initially capture all of the information to get access to your website and other associated properties such as Google My Business, Search Console and Google Analytics.
Then, we’ll go into our initial research phase of a campaign, and will come back to you with the keywords that we’ve found, and any content we need you to approve (That we can write for you), before it gets added to your website.
After this first month, your time commitment drops right back, and you can monitor the results and progress from our various reporting methods, while you focus on your business growth.
How long will my results last if I stop the campaign?
This is a great question, and it’s one where the answer is ‘it depends’. Not all industries are the same, and not all competition levels are equal. If you are in a highly competitive space with loads of others who are aggressively pushing to grow their exposure online, then you’ll likely see your results drop in a matter of months.
If however your industry is less competitive online, then it could take 3, 6, 12 or even 24 months before things drop back. In fact, one client we worked with is in an industry whose competitors are ‘tech adverse’ and they are still sitting in the top three rankings more than 3 years after we stopped working with them (We speak every 6-months), with no additional SEO work!
As a general rule of thumb, large cities in high competition niches will start to drop within months, regional areas or low competition niches may remain the same for 6-12 months, or even years!
The other caveat is that if Google changes their algorithm we may see things shift rapidly down, and without a SEO company actively managing your campaign, you won’t be able to re-adjust to the new rules of the game.
This is something we can easily clarify for you when once you are at the top to help you plan the best investment for your marketing budget.
How does Content Marketing play into SEO Brisbane?
Content marketing is a fantastic advertising strategy to gain authority and trust within your market place. It fundamentally involves producing educational and engaging content that helps your customers in their buying journey.
Most often, businesses write blog articles for their website that educate the reader about various elements of their product or service. These are especially helpful if what you sell is in a commoditised market where there are dozens of others delivering the same thing. By producing content, you stand out as the trusted authority.
Where SEO and Content Marketing aren’t directly related on a local level, they do connect in various ways. For example, by producing lots of content that is relevant to your readers, you are able to build sitewide trust that you are an expert in your field. This can help major search engines to gain a deeper understanding of your site.
There are also link building strategies that rely on high quality, engaging content on your website to act as ‘link magnets’, which without the blogs, simply can’t be done as a part of your SEO strategy. We recommend that you consult with us, your Brisbane SEO company to get a better understanding of how these two tie together.
Are you SEO Techniques White Hat?
This is a fantastic question to ask any Brisbane SEO company that you are considering working with. You see, there are many ways which one can try to ‘short cut’ the major search engines, and gain an advantage in a way that breaks the terms of service. These however are usually short lived, and the damage that they can do to your website long term is usually far more expensive to fix, than just doing search engine optimisation right in the first place.
As a long term provider of Brisbane SEO services, we have developed reliable, predictable, and safe techniques and strategies that get amazing results, without taking any shortcuts.
Our Brisbane SEO company team have all had extensive experience and training in delivering you the best results possible, in a sustainable way. This means that the SEO Brisbane that you receive from us passes all of the best practise standards, while also being innovative enough to beat your competition.
Is SEO Still relevant?
Definitely! SEO is one of the most rapidly growing methods of digital marketing today, with over 49% of marketers claiming that they get the best ROI from it.
So how is it still so relevant in these rapid changing times? Simple – its the same as the old real estate adage – Location, Location, Location, and the search results are the new real estate! You see, in 2021, people turn to Google and other major search engines as a way to find information, and just like in realestate, Location is key. If you aren’t in the top 3-5 spots in the search engines, you are virtually invisible to your customers.
If you are a bricks and mortar business, then SEO Brisbane is just as important with over 46% of local searches done in 2020 resulting in a visit or phone call to the business they find in the search results. There are many ways that we can help you with a search engine optimisation campaign that boosts your local rankings. Some of the key factors include:
Local Citations: Think of Yellow Pages, True Local + 200 other local business directories that people search in. These all help build your authority and NAP in Google’s eyes which helps you to rank in the maps.
Backlink Building: This shows Google how popular your are online, and is a great way to build your exposure. We adhere to strictly white hat techniques when building links to ensure that your rankings in the search results are there for the long term.
Content Marketing: By producing content that helps educate your target audience in their buying journey, you position yourself as an authority. While this doesn’t necessarily mean that you’ll rank higher, it does build trust in your website as a whole and helps attract more target customers.
Do you help my Maps to appear higher?
Google Maps is a very important area of SEO, as it provides a quick and easy way to get a second piece of real estate in the search results. The short answer to this question is yes, with our dedicated Google Maps optimisation service.
Your map’s rankings are different to traditional organic SEO as they are linked more to the elements that affect your Google My Business profile than just your rankings. Traditional SEO services Brisbane include work such as link building, technical SEO, keyword research (picking the right search terms), SEO Strategy planning, target audience selection organic search tuning, and various other advanced SEO techniques implemented by an SEO specialist in all the hope to grow your search engine traffic.
These do have some effect on your maps, and long term it’s essential that you do get an organic presence if you want to keep your maps ranking high.Our direct Google Maps service focuses more around the elements that are important to your GMB Profile such as reviews, relevancy, location relevance, and many others. If you are directly looking for Maps rankings, then let us know during your SEO strategy session, and we’ll craft the right plan to achieve this outcome for you.
How does your service work for service businesses?
We have created our Brisbane SEO services to work incredible effectively for service based businesses. Most service businesses aren’t restricted to bringing their clients into their physical location, but rather are able to go to them, which massively increases their radius of service.
Our strategies and techniques remain very much the same for service business owners as they do for bricks and mortar. We have however also created some strategies that enable us to pick and directly target the best suburbs for your business. For example, if you want to target suburbs closer to home to save travel time, then our SEO services can be adjusted to help you achieve this work life balance more. If however you would like to get more work our of more affluent suburbs such as Albion and New Farm, then we can also help sniper target these regions.
The core SEO strategy remains the same in terms of link building, technical SEO, picking search terms with thorough keyword research and delivering the best SEO for your business. The elements that are tuned are usually around the content on your website and the structure of your meta titles and page. If you’d like to speak with one of our SEO consultants to find out more and get an SEO quote, then contact us today for a free strategy session.
Bottom line, call us today and have a chat with an SEO consultant on our team to get your free competitor analysis and website audit.