1. It’s All About ROI &
The Right Amount Of Effort.
I learned a long time ago, that underquoting in the SEO field is what leads to WORST ROI you can get.
What do I mean?
Well SEO is like a running race, and chances are right now you are a long way behind your competition. So in order to get you to the first page, I’ve got to run faster than they are, in order to close the gap, and then overtake them.
So if your investing $500/mo, and they are investing $1,000/mo, how will you ever close the gap? You won’t.
Your progress will be so slow (if you grow at all), that you won’t ever break the first page, and you won’t ever get more traffic, enquiries, and sales.
This results in you wasting all of your money for zero returns.
If however, you were to invest $1,500/mo – beat your competition and get to the top of the first page and start bringing in $10,000 – $50,000 in additional new business each month, then your ROI will be fantastic.