Australian businesses are spending $4.2 BILLION on Google Ads each year to get more customers, yet most are guilty of these seven money murdering mistakes. This FREE report reveals the seven biggest mistakes that business owners and marketers make with Google Ads.



Australian businesses are spending $4.2 BILLION on Google Ads each year to get more customers, yet most are guilty of these seven money murdering mistakes. This FREE report reveals the seven biggest mistakes that business owners and marketers make with Google Ads.


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Dear Business Owner,

Do you run a business-killing, money bleeding, Google Ads account with no results to show except a bank charge from Google?

Take a step in the right direction, and download this free guide on the 7 deadly sins of Google Ads. If left unchecked, these mistakes can steal hundreds, if not tens of thousands of dollars from your business like a thief in the night.

We’ve spent hundreds of thousands of dollars perfecting the exact science that allows business owners, to sky-rocket their business and get the life-changing results they deserve.

By ensuring your business doesn’t fall victim to just one of these mistakes, you can quickly boost your return on ad spend potentially by 20%, 50%, 300% or even more. If all sins are avoided, the effect can be multiplied to generate an explosion of leads, enquiries and paying customers, hungry for what you can provide.

We’ve implemented these changes in dozens of businesses across different industries and niches to allow business owners to fully harness the power of Google Ads. Allowing them to make their business boom and smash their goals, no matter what they are.

This report is yours for free, forever. Just hit the “GET MY FREE REPORT” below, enter your details, and your report will be sent directly to your email inbox.



  • The 7 biggest mistakes that  99% of business owners make with Google Ads that you can fix IMMEDIATELY to turn clicks into customers.

  • The EXACT Ad campaign structure that the worlds best advertisers use to release a tidal wave of profit.

  • The most efficient keywords bidding strategy to generate a hoard of ‘ready to buy’ customers, not just conversions.

  • How to scientifically determine winner ads from ‘invisible vampire’ ads that will drain the life from your business, (and how to kill them off).

  • ‘Insider secrets’ that the ‘big three’ agencies don’t want you to know.

  • And much more that we can’t disclose here…

Is Google AdWords for me?

Why Do You Need AdWords?

Google AdWords is data driven and is a form of results based digital marketing. By only paying for clicks, with a well-managed PPC account it can return and yield great results, even with a very small budget. With traditional forms of marketing such as outdoor, TV and radio advertising – those mediums cannot give you real and measurable exposure of your products and services. With Google AdWords you can track and measure goals and conversions. For example, you can measure sales on an ecommerce site, or leads and phone call enquiries for a service-based business.

Leverage Your Audience

Google Ads is a great tool to leverage your other acquisition channels. By capturing traffic organically or through social media, you can use remarketing to retarget visitors that did not convert. Through Google Ads you can run display advertisements on Google’s Display Network (GDN) as well as run video advertisements on YouTube, keeping your brand front of mind. By using and leveraging your data, we can get in front of your potential clients at the right place and at the right time.

Get Experienced Certified Account Managers

We have a decade of experience with Google AdWords and all account managers hold current Google AdWords certification. Our experts will help you to set up, maintain and deliver the best value out of the advertising platform for you and maximise your return on investment. We have specializations in Search, Display and Shopping advertisements. If you currently have a Google Ads account but you feel it’s not performing well, contact us for a free assessment on your account.

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This free report reveals the 7 top business-killing mistakes that 99.99% of business owners make when running a Google AdWords campaign. Download it now before your competitors get their hands on it!

BONUS: FREE Video Analysis + Strategy Roadmap

Let me show you over my shoulder exactly why you aren’t getting the results you’re looking for and how to achieve them step by step.


Frequently Asked Questions About Google AdWords

Google AdWords has been a platform of choice for many businesses due to the amazing outcomes it can deliver, for new or established businesses at a low cost. AdWords is highly visible, helping not only your brand exposure but also generates traffic that are highly targeted consumers who are ready to buy.

People who land on your website from Google AdWords are 50% more likely to buy something than those who click through organic search rankings. Also around 2 in 3 people who are searching for products are ready for purchase and will click on the paid ads. Your branding can also benefit as well, with studies showing that Google AdWords can improve brand awareness by 80%.

Google AdWords is great for all business types and sizes. Even if your PPC account is delivering good results, improving metrics such as the click through rate or lowering the average cost per click can create some amazing outcomes. There are always opportunities with optimizing your PPC account.

PPC is something that can be mastered in a small amount of time and can be quite overwhelming if you don’t know what you’re doing. You need to rely on specialists, qualified in Google AdWords that can shape and refine targeted campaigns that zero in on people who have their credit card waiting in hand.

At JHSM, we go above and beyond the basics of managing Google Ads with every account. We make sure that the whole search experience is relevant. From your landing pages to our killer ad copy and design. We monitor your metrics to deliver time and time again on your google AdWords advertising spend.

We happily work with any business size to help you achieve your goals. Whether you’re a start-up, small business or large multi-national enterprise, we are more than happy to assist with our Google Ads management service.

Cost Per Clicks also known as CPC, are not predictable since there are a number of variables and circumstances at play in its calculation. Competing client accounts can drive up competition and increase average cost per click value. At JHSM we aim to provide the best value and most of the time, we decrease costs through account management and optimization best practices.

You may be after a simple answer, but the reality is that Google AdWords management costs vary based on your business goals and industry.

With Pay Per Click, you have to spend money to make money and each industry costs vary. Rather than seeing Google AdWords as an expense, you need to look at it as an investment. Think of it as building a money-making machine. Focusing on every dollar spent and how much of a return that dollar will return.

The more you spend on AdWords advertising, the more you will need to spend on management. This is because a higher spend requires time to effectively spend it. You wouldn’t expect to pay the same management fee if you’re spending only $1000 compared to a client spending $30,000.

Our advice when comparing AdWords management fees between agencies, is to take the time to understand what those fees include. Other Agencies may be cheaper, but they include less time managing your account. Usually managed as well by inexperienced account managers who are not certified In Google Ads, or worse, outsourced overseas to a third-party management company.

At Joel House Search Media we aim to provide a high quality PPC management service. We have a decade worth of combined experience in managing profitable Google AdWords accounts. We all hold current Google Ads certification and keep up with Googles guidelines and best practices.

Pay Per Click is more time consuming than most business owners realize. Results come faster than SEO but it requires a large amount of time to get it right. If you feel that your Google Ads account is under performing, reach out to us today for a free account audit.

We can take over an existing Google Ads account, however we provide a full analysis and audit on all accounts before taking them on. We carefully analyse the set up and the past accounts performance. Depending on the audit results, we may need to change the structure so that the account can achieve the best results possible. On a case per case basis we will provide whether a rebuild would be in order or if a minor restructure is required.

Simply fill out the form below and one of our consultants will reach out to you. From there we will request access to your existing account or if this is the first time you are doing Google Ads, we will provide you with a run down of the opportunity Google Ads can provide for your business.