Google Shopping

Become a leader in your industry with a specialised Google Shopping strategy that boosts both traffic and sales

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Benefits of Google Shopping

Setting Up Your Product Feed

Google Shopping is powered by Google Merchant Center. There are many ways to integrate your eCommerce website to Google Merchant Center. Either through a dedicated XML file, content API feed or through a csv file upload process. Our Google Shopping experts will be able to help you set up your Shopping feed into Google Merchant Center and optimize your product listings for increased visibility.

Our Google Shopping experts have experience with many different eCommerce platforms such as WooCommerce, Shopify, BigCommerce and Wistia just to name a few. Based on your website platform  we will assess the best way to optimize to meet your operational needs.

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Optimizing For Revenue & Scaling For Growth

At JHSM we continue to pride ourselves on being more than just any other search engine optimisation firm, we are instead a search engine marketing firm, which is why it has been proven time and time again that we are the best in the business.

If you are looking to grow the eCommerce side of your business, you have come to the right place. Not only will we optimize your product listings, but we also scale for revenue. Additional to your products feeds we can also set up dynamic targeting feeds for dynamic product retargeting. This allows you to target abandoned carts and to recapture lost revenue. We don’t just focus on traffic, but in scaling your return on advertising spend so that you have a consistent revenue generating machine.

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Google Shopping Services with JHSM

Sell More Of Your Products

The very first thing we look at with your Shopping campaign, is your product listings. Your site is the foundation after all, and it is vital that all foundations are laid correctly and in a way that will generate results. During this process we will go through your site with a fine-tooth comb, and will ensure it is not just up to average ‘best practices’ standard, we’ll make sure you are position to demolish your competitors.

At a very high overview, some of the things we cover are things such as are your product descriptions compelling? Are your images high quality? Are your products well categorized? We help you to lay down a solid foundation to help with all of your sales channels.


Maximize Your Exposure

We then hit the ground running with the process that will really over take your competition. We found that if everyone in the same industry is doing the exact same thing and following the exact same to-do lists as you, then how are you ever going to beat them.

With a different approach we’ve sourced the most advanced SEM software in the world, which crunches over 50,000 data points on your competitors websites, and gives us an exact list of items that need to be adjusted, tweaked or fine tuned on your site to give you the edge. With the process of building your base wider and setting your eCommerce site up for success, you will not just compete with your competition, you will completely take over.


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Increase Your Revenue

We open the flood gates of ready to buy visitors to your website so you can grow your revenue.

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Increase Exposure

Give your products the exposure they deserve by dominating Google Shopping.

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Get New Customers

Our Google Shopping management brings more paying customers to your website

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Your Partners

We partner with you to help you grow your eCommerce store. You’ll be working with account managers that have real world eCommerce experience to give advice on online retail best practices.

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Why Is Google Shopping So Important?

Better User Experience

Over the years with the success rate and continued optimal results, it has been proven that Google Shopping is much more cost effective and builds a more solid long term sales channel for your business. With further updates coming from Google with Google Shopping, now is the best time to get set up. With additional organic listings and the ability to purchase and checkout within Google Shopping is an added advantage. At JHSM we have designed our Google Shopping management practices in such a way to give you the largest ROI possible. Although we may not be the cheapest around, we continue to guarantee the best return on your investment, over anyone else in the industry.

google shopping Get Your Products Featured

To be easily searched and found within Google  Shopping is paramount to the success of your eCommerce businesses. Google Shopping is a sure fire way to get your products featured and without it your site is more than likely to be lost among your competitors. Poor positioning within Google Shopping is costing your company money every single day, you are essentially handing your business and profits over to your competition and no one can afford to do that.

A well optimised Google Shopping feed is the best way to attain product visibility as it leads to the increase in popularity of your products and in turn enhancing your revenue intake. Setting up a product feed can be daunting if you have never done it before. Take the guess work out of the process and speak to us at JHSM about how Google Shopping can help with your eCommerce store.

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Google Shopping Click Fraud Protection

Protect Your Google Shopping Campaigns From PPC Click Fraud

Unlike other agencies, we can provide you with fraud monitoring tools to fight against malicious intent from your competitors. Our Fraud Monitoring software checks your advertising traffic in real time for bots and competitors attempting to drain your advertising budget.

If fraudulent traffic is picked up from your competitors or from bot farms, they are automatically added into an IP exclusion list. This saves your budget from being used up from irrelevant clicks, helping you to keep ahead of your competitors and giving you the best return on your investment possible.

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  • Real Time Ad Monitoring

  • Works With Any Website Platform

  • Blocks Clicks From Fraudulent Sources, Customized To Your Industry

  • Quarantine Dangerous IP Addresses and Ranges Automatically

  • Save Your Ad Spend and Increase Your Return On Investment


At Joel House Search Media, we drive more customers and traffic to your business than any other source. Our proven strategies will dominate your competition.

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Frequently Asked Questions

Your budget is really down to your business goals and needs, but overall Google Shopping is very cost effective. Because you are already targeting people in a ready to buy mindset, the return on investment definitely outweighs the cost. Because of their search behavior, they are much more likely to convert.

We happily work with any business size to help you achieve your goals. Whether you’re a start-up, small business or large multi-national enterprise, we are more than happy to assist with our digital marketing services.

An advantage with Google Shopping ads is that the results become visible within a short period of time. Already the first week of the campaign, JHSM account managers will be able to determine what is working and what is not and make adjustments accordingly.

You may be after a simple answer, but the reality is that Google Shopping management costs vary based on your business size, goals and industry. Google Shopping generally plays into a full Google Ads management campaign arrangement.

With Pay Per Click, you have to spend money to make money and each industry costs vary. Rather than seeing Google AdWords as an expense, you need to look at it as an investment. Think of it as building a money-making machine. Focusing on every dollar spent and how much of a return that dollar will return.

The more you spend on AdWords advertising, the more you will need to spend on management. This is because a higher spend requires time to effectively spend it. You wouldn’t expect to pay the same management fee if you’re spending only $1000 compared to a client spending $30,000.

Our advice when comparing AdWords management fees between agencies, is to take the time to understand what those fees include. Other Agencies may be cheaper, but they include less time managing your account. Usually managed as well by inexperienced account managers who are not certified In Google Ads, or worse, outsourced overseas to a third-party management company.

At Joel House Search Media we aim to provide a high quality PPC management service. We have a decade worth of combined experience in managing profitable Google AdWords accounts. We all hold current Google Ads certification and keep up with Googles guidelines and best practices.

Pay Per Click is more time consuming than most business owners realize. Results come faster than SEO but it requires a large amount of time to get it right. If you feel that your Google Ads account is under performing, reach out to us today for a free account audit.

If you are an eCommerce or retail business that is not doing Google Shopping right now, you are missing out on sales. Plain and simple. You simply cannot afford to not be on Google Shopping as it makes your products visible on the largest search engine in the world. It’s a cost effective way to supercharge your sales revenue and grow your business.

Simply fill out the form below and one of our consultants will reach out to you. From there we will request access to your existing account or if this is the first time you are doing Google Shopping, we will provide you with a run down of the opportunity Google Shopping can provide for your business.


If you’d like to catch up for a chat and discover what Google Shopping can do for your business, then simply fill out our discovery form below. This form will simply ask for a few, non-intrusive questions that will then allow us to properly analyse your website and provide you with a complete website analysis video within 24-48 hours.