What are Google Maps
Google Maps are the box that sits below the ads, and above the organic results in 93% of searches that have a local intent. Because of their prime real estate, and the ability to show reviews, the average Google Maps converts consumers into customers faster than ever before. In fact, 76% of people who search on maps, visit a business within one day!
Google Maps vs Google Organic?
Google Maps are amazing right, so do you still need Organic SEO?
The answer – Yes!
You see, Google Maps works perfectly for geographically based searches, that is, people who are within a certain distance of your business. Your Organic SEO results are the same regardless of where the searcher is based.
Plus, by having two pieces of real estate helps you to ‘double dip’ and maximize your market share, slowly squeezing your competitors out of your customers minds.