Our Proven SEO Process – 30,000 ft View
We understand and respect that each and every SEO campaign we do is unique. We understand that when you first come to us you will most likely not be starting in the same place as another client. No two websites, regardless of the industry has the same history or starting point. So, although we always treat your individual campaign with a 100% personalised approach we do also follow the same standard and proven steps and checklists to ensure that you achieve the results you are seeking.
Before we get started, and once you fill out the Discovery Form, we will produce a completely customised video analysis of your SEO. Below however is a ‘30,000ft’ overview of what we will be doing, why it works, and how its going to help bring your business to the top of Google, so you can finally get the results you deserve.
1. Your Website foundation
Looking at your website itself is the first step we take when determining your SEO campaign.
Your website is after all your foundation and it is crucial that the foundation is laid correctly and as solid as possible to allow a solid starting point. Throughout this process we will dive deeply into your site thoroughly with a fine-tooth comb and ensure that it is not only up to ‘standard practice’ but in a position to demolish your competitors through the use of advanced research tools.
Through the very high overview, some of the things we cover are things such as are your Meta titles set correctly? Do your images have good Alt Text? And are there any broken links on your site.
2. Building A Wider Base
The second yet equally as important step is to build your base wider! This is where we really hit the ground running and put strategies into effect to take over your competition.
Other SEO firms traditional ‘on-page SEO’ (anything to do with your website itself) processes, has been governed by a standard ‘to-do list’ – often laid out by website plugins such as Yoast. However, we have come to find that if everyone within the Financial Planning industry is following the exact same specific guidelines and step by step checklists, then the same results are going to be achieved and how would anyone expect to beat their competition? This is why we decided to take a different approach and give our clients every advantage to over take and out-rank their competitors.
We use the most advanced and innovative SEO software in the world, which crunches over 50,000 data points on your competitors websites, and gives us an exact list of items that need to be adjusted, tweaked or fine tuned on your site to give you the edge.
This is why we ‘build your base wider’ and set your site up to dominate and overtake your competition, rather than just compete.
3. The Big SEO Building Blocks
In essence, the best way to describe the internet as a whole is just a massive web of sites that are interlinking which drive us around and for well over a decade it has been known that Google loves links! This is why as a business, there are certain places that Google expects to see your site to ensure legitimacy. These include sites such as Yellow Pages, True Local, Facebook and LinkedIn. While most SEO firms determine this as their form of ‘link building’, we see it as only being the very first step and just the beginning on our link building venture.
4. Reverse Engineering Competitors SEO
Ultimately SEO is simply a competition, so if you can get yourself every advantage that your competitors currently have, it levels the playing field – FAST! Which is why we then dig deeply into each of your competitors backlink profiles and deliberately and specifically reverse engineer and acquire the very same links that they have, but for you and your business.This allows you to take away any advantages they have, while helping you power up your site quickly, and in a way that has been proven that Google loves.
5. Building The Tallest SEO Tower
The last and most effective step of your SEO long-term, is to build you the tallest tower. You may be asking yourself, what does that mean? It really is very simple, although your website won’t reach the first page overnight, just like building the tallest tower, the quicker we build, the faster you will achieve your goal. Just like building the tallest tower in a city, if others are still constructing, we need to keep ‘building’ on your tower until they stop, and continue well past that to ensure your rankings, traffic and leads in the future. So we continue building your tower as fast as your budget allows and at a rate quicker than your competitors (as mentioned above), to ensure your continual forward growth.
So there you have it. A ‘30,000ft’ view of how we are going to take your website, and help skyrocket your business and results.
If you’d like to get started, and you’d like to see what we can do for you, simply click the ‘get started’ button in the top menu, fill out the whole Discovery Form, and we’ll get back to you with a detailed analysis video showing you how this formula will work for you!