Early in the eCommerce business I learned the importance of knowing how to sell with the written word. So I dedicated countless hours to becoming a top notch copywriter, where I could out-sell my competition, even through we were more expensive. And it worked. Unfortunately even though I mastered the marketing for my own business managing an importing business was not my skill set.
I quickly learned that I much prefer marketing to eCommerce, so decided to focus on helping other business owners with the skills that I’d developed.