Pardot Resources – SEO Phrase Guide

DA, H1, SEO, SEM, Schema…The list of SEO phrases is endless, and they can be quite confusing. 

Even most people in the industry commonly misunderstand basic elements of how SEO works, so if you ever find yourself baffled by the terms, its ok!

Heck, its almost to be expected!

This is why I’ve spent countless hours distilling SEO terms into the most basic, plain english, jargon free way possible for you below.

This SEO phrase guide has been designed with one purpose – to act as your SEO Glossary of terms, to de-mystify and to make your life easier!

To make things even simpler, we have split terms into 4 main categories (Don’t worry if you don’t know what these categories mean yet, you’ll know soon), On-Page, Off-Page, Technical & Miscellaneous terms.

So lets get into it!

Miscellaneous SEO Terms Defined:

Ranking

SERPs

DR/DA

UR/PA

Impressions

Queries

Traffic

Run-Rate Traffic

Traffic Value

Google Analytics

Google Search Console

Google My Business (GMB)

Leads

Phone-Tap Leads

Google Trends

Google Adwords

Traffic Volume

Keyword Difficulty

Page 1 Of Google

Page 2 of Google

Maps Pack

On-Page SEO Terms Defined:

On-Page SEO

H1

H2, etc

Keyword density

Exact Match Keywords

URL

Alt Text

HTML

Schema

Meta Title

Meta Description

Yoast

Word Count

Off-Page SEO Terms Defined:

DR/DA

UR/PA

Citation

Social Foundation

Guest Post

Custom Outreach

Do-Follow/No-Follow

Indexed

RURL (Reverse URL Relevance Link)

Referring Domains

Anchor Text

Over Optimized Anchor Text

Non-Optimized Anchor Text

Technical SEO Terms Defined:

HTML

Crawlability

404

500 Error

301 Redirect

Mixed Content

HTTPS

Website Speed/Load Speed

Schema

Internal Linking

Site Map

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