If you run or manage a service business and are looking for ways to drive more traffic to your website, search engine optimization is the solution. SEO will send targeted visitors to your site and allow you to increase business revenue in a sustainable permanent way.
As long as you follow the following proven systems below and keep patient with your SEO you will see your long-term goals come to life and receive a variety of fantastic benefits such as:
- Increased Revenue
- Increased Authority and Brand Recognition
- Increased predictability in traffic and lead flow
In this guide, you will learn what SEO entails and how it is vital to your service business for growth. When you start SEO you will notice the endless benefits and improvements to suit your business needs.
Additionally, I will be sharing some actionable steps you can take right away to implement your own SEO. As long as you remain patient and trust your SEO process and implement the following SEO advice every single month minimally, you will receive higher traffic than ever before.
Benefits of Using SEO For Your Service Business
This section explores the benefits of SEO and gives you a clear picture of what you can expect if you use it correctly. Reading this section arms you with the required tools to move forward with confidence and peace of mind, sending you on the correct path. Knowing how SEO can impact your bottom line, it gives you the motivation you need to stick to the required plan. A consistent effort on your part is all it takes to reach the outcome for which you have been hoping.
The goal of SEO is to get your website to rank on the first page of Google and other top search engines. If you achieve that goal, your site will appear more frequently when people search for terms related to your products or services you provide. This, in turn, will drive much more of your ideal consumers and clients you want to visit your website and those who are already interested in what you have to offer. Getting people to your website, though, is only half the goal.
If you would like to get the most from your effort, it’s essential you inspire your prospective customers to trust you and the products you sell. Most people believe in natural search results more than they trust paid listings, and that’s good news for you and your business. Implementing a proven SEO plan not only creates a flood of targeted warm visitors, but it also inspires people to trust you.
The only way Google and other search engines can decide what your website is about is by looking for specific SEO optimization on your website that communicates effectively to Google who you are, what you do, and what you offer, and why you should be trusted.
So the first step in your SEO plan is to do keyword research to discover the terms and phrases people most useful when searching for the services you provide. This might seem hard at first if you have never done it, but you don’t have to worry because keyword research isn’t too difficult when using the right tools. Before you do anything, it’s best to use your own brain and think like your customers would when looking for a service that you provide.
Another way to do keyword search is looking at Google’s suggested search terms. Ranking for these suggested keywords will also help increase the number of targeted traffic to your site.
Additionally, if you know your clients well enough, think about the types of words and queries that they could be typing in to find your services. Write them down also and then also use keywords that target certain cities to get you even more traffic.
Get Keyword Ideas
No matter how hard you try, you can only come up with so many ideas on your own. If you don’t want to overlook viable keywords, you are going to need a little help. Google’s Keyword Planner is a reliable resource that allows you to see a wide range of keywords you can try targeting. This keyword tool also reveals how much competition the keywords have in the pay-per-click arena.
Although PPC is beyond the scope of this guide, the competitiveness gives you an idea of how profitable each keyword are. This is a brilliant indication to know whether that particular keyword brings in traffic that has high intent to buy.
PPC users are willing to bid high on keywords that can earn them a lot of money, and you will be in great shape if you can rank for those keywords instead of having to buy them. Ranking for buyer intent keywords can really help grow your business revenue and get the best ROI from your organic SEO efforts.
Now that you have a large list of prospective keywords, it’s time to narrow your focus to the ones that can give you, the best possible results. Doing so requires you to test the SEO competitiveness for the terms you would like to target. Moz has a free toolbar you can add to most web browsers to instantly check a keyword’s competitiveness. You can also enter a keyword into Google and pay attention to the websites that show up.
If global brands or prestigious universities populate the first page for a keyword, trying to rank for that keyword, would be a waste of time. On the other hand, you won’t have much trouble ranking for a keyword if smaller businesses and blogs appear. This means not much competition exists for that keyword. Over time, you will increase the authority of your website and be able to rank for increasingly competitive keywords although this takes time, it can provide the best ROI for online marketing.
It is imperative that you also pay attention to the intent of each keyword you target before putting too much effort into it. Targeting keywords that don’t have the right intent is a waste of time and resources, a mistake you need to avoid. Keyword intent describes what your customers want to do when searching for a term in Google and the other search giants.
Now that you know how to find and target the most profitable keywords for your campaign, and you can move to website content for your SEO strategy. Website content involves creating relevant content on your website to attract the right audience to your business. You also want to be strategic and use terms to optimize your ability to be relevant for certain keyword terms you desire to rank for. However, it is just as crucial to not over optimize as well.
You must answer questions, address concerns and ensure that every content you write is accurate, honest, relevant, engaging, and even entertaining. The longer people stay on your site for, the better it is for your rankings. Some people write random content on their website without thinking too much about their ideal clients in mind. The businesses that do speak to their audience the best and can captivate and build a connection with the traffic that does come to their site not only converts the highest but they also get rewarded in the search results.
The length of your content isn’t always relevant for success but a good indication to see how much to write is to look at how many words the businesses who rank top 5 have and then do the average of whatever it is they do. You can also access this information using an SEO tool called CORA.
Keyword placement is critical when it comes to getting a positive outcome from your SEO effort. Placing your keywords in random spots that don’t sound natural hurts your progress and reduces your odds of success, so you can’t use that path if you are serious about getting permanent long lasting results. Instead, use your keywords in ways that flow and don’t make your sentences sound awkward. Google wants to rank content that is relevant, easy, and enjoyable to read as possible.
Your main keyword should be in the headline of your article, and you also want to use it throughout the text when possible. Aim for a keyword density between 1 and 5 percent to avoid keyword stuffing, which would trigger penalties from Google. If you are using more than one keyword, try using them in subheadings and a few times in the following paragraph.
Also use different kinds of keywords that describe the same thing for example Plumber Brisbane, best Brisbane plumber, best plumber Brisbane, Brisbane plumber. These kinds of keywords all mean the same thing and it helps for Google to tell what kind of service you deliver and what kind of traffic you are targeting.
Some marketers create content that differs from the main keyword. Although they might rank for a while, Google will one day catch on to the plan and lower the website’s rank. Avoid that issue and earn lasting results by keeping your content as relevant as possible. In simple terms, don’t try tricking the search engines into ranking your site, and you won’t have to worry about it.
Writing enough content for your article might seem hard if you feel as though you can’t go off topic, but it does not have to be that way. You can expand on specific topics or give background information for context. Also, include relevant stories that solidify the points you want to make, and you should have no trouble creating engaging content that Google will love. As long as what you write relates to the main keyword and provides value to the readers, you are headed in the right direction.
Creating relevant content focused on the keywords you would like to target, is good but you will also need proof from other sites that you are what you say you do and that you’re also good enough to be referenced.
This means you will also need to manual and organically build backlinks to your website. Each backlink you get from reputable relevant sources improves your credibility in the eyes of Google and in other search engines.
You can build backlinks with a consistent effort, and the beneficial outcome is undeniable by all. Guest posting is one way to get your backlink strategy off to an excellent start. When you want backlinks that give you the outcome you desire, take your time and only use reputable websites. You can also use press releases to improve your effort, but earning natural backlinks is the only great option.
Guest posting is a powerful backlink strategy that will give you impressive results. You begin by finding popular bloggers and influencers in your industry. Bloggers with a large audience will often have trouble creating enough relevant, engaging content to keep their followers happy. You can provide content to them and get a backlink in return for your contribution, improving your SEO effort and getting targeted traffic in the process.
Before you pitch your guest post, spend some time on each blogger’s site and offer value. You can answer questions from other followers and provide valuable insights, and it will establish you as a helpful expert. Continue this method for a few weeks to get attention and show people that you have value to offer. You can then approach the blog owner about the post you would like to submit.
When you want relevant backlinks to your website, using business directories is a great option you don’t want to ignore. Find and utilize business directories relevant to the products or services you offer, and you will go far. In each listing that you submit, make sure you are detailed and offer some basic information about your store and what you sell. Revealing some details about your vision and mission is another smart way to attract attention.
You can find business directories of all shapes and sizes when you are willing to search for them. Since you sell products online, you can ship them to anyone who wants to buy from you. Make sure you use local and national listings to get as much attention and as many backlinks as possible. The one exception is that you should not use listings that are known to contain spam or other low-quality content. Keep in mind that everything you submit online is a reflection of your business and values.
Making an effort to get backlinks allows you to reach your goals much sooner. It lets you earn links for high-quality sites that improve your reputation and inspire Google to notice your website, but the best backlinks come from natural sources. In other words, you want people to link to your content, on their own. This lets you attain links faster than you would if you only used manual link building methods.
The key to getting natural links is to produce content that is as valuable and engaging as possible. You want people to see your content and share it with their friends and family. In the best cases, other website owners will reference your site to provide background information on the articles they produce. Once you create content, promote it on social media and other digital marketing platforms to gain the traction you need to move forward.
When you want to take your service business to new heights, search engine optimization is one of the best methods you can use. Earning you a top spot on Google and the other search engines, SEO improves your business revenue and boosts your total authority in the industry, which sends huge amounts of targeted traffic to your business.
Follow the right steps with your goals in mind, and you will have no trouble reaching your targeted goals. Instead of using SEO to replace other marketing methods, use SEO along with other existing strategies such as social media marketing, remarketing, and word of mouth referrals.
Ensure you invest time into doing keyword research and learn what keywords are worth targeting, and you will get the most for your time and energy invested. Getting backlinks to your business website will show Google that it’s a trusted website and very relevant, and that’s when you will rank higher. You will be thrilled when you see how much you can improve your bottom line with a winning SEO strategy. If you are ready to enjoy the rewards and experience the long term sustained and predictable benefits of SEO give it a go today.