Show Your Business Off With Hobart’s Best Google Adwords Management Agency

With our Google Adwords Management Hobart we will help you crush your competition and turbo charge your sales revenue.


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HOW ADWORDS MANAGEMENT AGENCY IN Hobart WORKS

What is Google AdWords exactly?

Google AdWords is a platform for ‘pay per click’ advertising. If you have some experience in online marketing or running your own website, you may have heard of this term before. Pay per click (or PPC for short) is an online advertising method that allows you to bid against other websites to purchase visitors to your website from other websites that already attract a lot of visitors. Websites such as search engines like Google.

Google searches have set positions aside on search results pages that bypasses Google’s algorithm for ranking websites. It’s essentially a paid shortcut to get to you at the top of search results. By bidding for a set ‘pay per click’ you can effectively buy your way to the top of the page.

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You would have seen Google AdWords when browsing throughout websites yourself. Advertisements are displayed in pre-defined placements on Google search results, above ‘organic’ search results and also at the bottom of the page.

When someone performs a search on Google your advertisements go into an auction to compete for these placements. If a potential customer clicks on your search advertisement, your Google Ads account is then debited the agreed bid amount and Google directs the visitor to your website.

High Quality Search Experiences

Another factor at play in the auction is called ‘quality score’ which helps Google determine high quality ads to ensure a good user search experience. This quality score considers the landing page experience, the click through rate of the search advertisement and the agreed bid for that search term. This evens out competition and allows accounts with smaller budgets compete effectively. An understanding of how budget and search experience works together are key drivers of a successful Google AdWords account. Unlike other agencies that just promise high volumes of traffic, we focus on quality visitors that turn into paying customers so you get the most from your ad spend.

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Adwords Management Hobart Services with JHSM

Why Do You Need AdWords?

Google AdWords is data driven and is a form of results based digital marketing. By only paying for clicks, with a well-managed PPC account it can return and yield great results, even with a very small budget. With traditional forms of marketing such as outdoor, TV and radio advertising – those mediums cannot give you real and measurable exposure of your products and services. With Google AdWords you can track and measure goals and conversions. For example, you can measure sales on an ecommerce site, or leads and phone call enquiries for a service-based business.

Leverage Your Audience

Google Ads is a great tool to leverage your other acquisition channels. By capturing traffic organically or through social media, you can use remarketing to retarget visitors that did not convert. Through Google Ads you can run display advertisements on Google’s Display Network (GDN) as well as run video advertisements on YouTube, keeping your brand front of mind. By using and leveraging your data, we can get in front of your potential clients at the right place and at the right time.

Get Experienced Certified Account Managers

We have a decade of experience with Google AdWords and all account managers hold current Google AdWords certification. Our experts will help you to set up, maintain and deliver the best value out of the advertising platform for you and maximise your return on investment. We have specializations in Search, Display and Shopping advertisements. If you currently have a Google Ads account but you feel it’s not performing well, contact us for a free assessment on your account.

WE HELP YOU
DOMINATE YOUR MARKET WITH GOOGLE ADWORDS

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Increase Your Revenue

We open the flood gates of relevant traffic to your website so you can grow your revenue.

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Increase Exposure

Give your business the exposure it deserves by dominating the top of search results with Google Ads.

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Get New Customers

Our services brings more customers to your website, product or service than any other form of online advertising.

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Transparent Reporting

We provide you with a custom up to date reporting dashboard that keeps you informed with any changes to your account. No one else offers this level of transparency.

Why Is Google AdWords Hobart Management So Important?

Campaigns That Target Purchases

Unlike other agencies who focus on delivering the maximum amount of traffic at the lowest cost, we exclusively focus on targeting on motivated buyers. A lot of agencies believe the formula is to drive as much traffic as possible in a hope that it sticks. We take it a step further by focusing on search intent, so that your ad appears above your competitors at the right time of when they are ready to buy and take action. This is a more effective use of budget, which results in lower CPA’s (Cost Per Acquisition) giving you a great return on your ad spend. We are experts in search relevancy and will help you to drive high quality traffic to your website.

ecommerce seoTotal Control Over Your Advertising Budget

An added benefit of Google Ads is the control that you have over your spend. Unlike traditional print and television advertising which can be costly and hard to attribute, it is the complete opposite with Google Ads. With millions of searches a day, there is someone out there that is looking for exactly what you do. Our job in the process at JHSM is to connect the customer to your business using the power of search engine advertising. We consistently aim to optimize your budget and advertising spend to bring you the most value as possible. With a decade worth of experience, you can trust that your account is in the right hands and not left with someone inexperienced.

Focus On What’s Important

There are numerous benefits of hiring a Google Ads account manager.  A true PPC expert possess the expertise, knowledge and experience required to keep up to date with the changing landscape of search. Competitors are always making changes to their strategies in paid search. You’re already busy enough running your business. Let us do the heavy lifting so you can worry about running your business, we will help to take care of the growth.

The Seven Deadly Sins Of Google Ads Account Management

We have documented the most common mistakes we have seen with Google Ads Account Management into 7 deadly sins that will stop your account from performing. Download it now before your competitors get their hands on it!

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Click Fraud Protection

Protect Your Account From PPC Click Fraud

Unlike other agencies, we can provide you with fraud monitoring tools to fight against malicious intent from your competitors. Our Fraud Monitoring software checks your advertising traffic in real time for bots and competitors attempting to drain your advertising budget.

If fraudulent traffic is picked up from your competitors or from bot farms, they are automatically added into an IP exclusion list. This saves your budget from being used up from irrelevant clicks, helping you to keep ahead of your competitors and giving you the best return on your investment possible.

  • Real Time Ad Monitoring

  • Works With Any Website Platform

  • Blocks Clicks From Fraudulent Sources, Customized To Your Industry

  • Quarantine Dangerous IP Addresses and Ranges Automatically

  • Save Your Ad Spend and Increase Your Return On Investment

WORLD CLASS SERVICES

At Joel House Search Media, we drive more customers and traffic to your business than any other source. Our proven strategies will dominate your competition.

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Our Results Speak for Themselves

Frequently Asked Questions

Google AdWords has been a platform of choice for many businesses due to the amazing outcomes it can deliver, for new or established businesses at a low cost. AdWords is highly visible, helping not only your brand exposure but also generates traffic that are highly targeted consumers who are ready to buy.

People who land on your website from Google AdWords are 50% more likely to buy something than those who click through organic search rankings. Also around 2 in 3 people who are searching for products are ready for purchase and will click on the paid ads. Your branding can also benefit as well, with studies showing that Google AdWords can improve brand awareness by 80%.

Google AdWords is great for all business types and sizes. Even if your PPC account is delivering good results, improving metrics such as the click through rate or lowering the average cost per click can create some amazing outcomes. There are always opportunities with optimizing your PPC account.

PPC is something that can be mastered in a small amount of time and can be quite overwhelming if you don’t know what you’re doing. You need to rely on specialists, qualified in Google AdWords that can shape and refine targeted campaigns that zero in on people who have their credit card waiting in hand.

At JHSM, we go above and beyond the basics of managing Google Ads with every account. We make sure that the whole search experience is relevant. From your landing pages to our killer ad copy and design. We monitor your metrics to deliver time and time again on your google AdWords advertising spend.

We happily work with any business size to help you achieve your goals. Whether you’re a start-up, small business or large multi-national enterprise, we are more than happy to assist with our Google Ads management service.

Cost Per Clicks also known as CPC, are not predictable since there are a number of variables and circumstances at play in its calculation. Competing client accounts can drive up competition and increase average cost per click value. At JHSM we aim to provide the best value and most of the time, we decrease costs through account management and optimization best practices.

You may be after a simple answer, but the reality is that Google AdWords management costs vary based on your business goals and industry.

With Pay Per Click, you have to spend money to make money and each industry costs vary. Rather than seeing Google AdWords as an expense, you need to look at it as an investment. Think of it as building a money-making machine. Focusing on every dollar spent and how much of a return that dollar will return.

The more you spend on AdWords advertising, the more you will need to spend on management. This is because a higher spend requires time to effectively spend it. You wouldn’t expect to pay the same management fee if you’re spending only $1000 compared to a client spending $30,000.

Our advice when comparing AdWords management fees between agencies, is to take the time to understand what those fees include. Other Agencies may be cheaper, but they include less time managing your account. Usually managed as well by inexperienced account managers who are not certified In Google Ads, or worse, outsourced overseas to a third-party management company.

At Joel House Search Media we aim to provide a high quality PPC management service. We have a decade worth of combined experience in managing profitable Google AdWords accounts. We all hold current Google Ads certification and keep up with Googles guidelines and best practices.

Pay Per Click is more time consuming than most business owners realize. Results come faster than SEO but it requires a large amount of time to get it right. If you feel that your Google Ads account is under performing, reach out to us today for a free account audit.

We can take over an existing Google Ads account, however we provide a full analysis and audit on all accounts before taking them on. We carefully analyse the set up and the past accounts performance. Depending on the audit results, we may need to change the structure so that the account can achieve the best results possible. On a case per case basis we will provide whether a rebuild would be in order or if a minor restructure is required.

Simply fill out the form below and one of our consultants will reach out to you. From there we will request access to your existing account or if this is the first time you are doing Google Ads, we will provide you with a run down of the opportunity Google Ads can provide for your business.

GETTING STARTED WITH YOUR
GOOGLE ADWORDS CONSULTANT