HOW ADWORDS MANAGEMENT AGENCY IN Hobart WORKS
What is Google AdWords exactly?
Google AdWords is a platform for ‘pay per click’ advertising. If you have some experience in online marketing or running your own website, you may have heard of this term before. Pay per click (or PPC for short) is an online advertising method that allows you to bid against other websites to purchase visitors to your website from other websites that already attract a lot of visitors. Websites such as search engines like Google.
Google searches have set positions aside on search results pages that bypasses Google’s algorithm for ranking websites. It’s essentially a paid shortcut to get to you at the top of search results. By bidding for a set ‘pay per click’ you can effectively buy your way to the top of the page.
Gain Further Visibility
You would have seen Google AdWords when browsing throughout websites yourself. Advertisements are displayed in pre-defined placements on Google search results, above ‘organic’ search results and also at the bottom of the page.
When someone performs a search on Google your advertisements go into an auction to compete for these placements. If a potential customer clicks on your search advertisement, your Google Ads account is then debited the agreed bid amount and Google directs the visitor to your website.
High Quality Search Experiences
Another factor at play in the auction is called ‘quality score’ which helps Google determine high quality ads to ensure a good user search experience. This quality score considers the landing page experience, the click through rate of the search advertisement and the agreed bid for that search term. This evens out competition and allows accounts with smaller budgets compete effectively. An understanding of how budget and search experience works together are key drivers of a successful Google AdWords account. Unlike other agencies that just promise high volumes of traffic, we focus on quality visitors that turn into paying customers so you get the most from your ad spend.
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Adwords Management Hobart Services with JHSM
WE HELP YOU
DOMINATE YOUR MARKET WITH GOOGLE ADWORDS
Increase Your Revenue
We open the flood gates of relevant traffic to your website so you can grow your revenue.
Increase Exposure
Give your business the exposure it deserves by dominating the top of search results with Google Ads.
Get New Customers
Our services brings more customers to your website, product or service than any other form of online advertising.
Transparent Reporting
We provide you with a custom up to date reporting dashboard that keeps you informed with any changes to your account. No one else offers this level of transparency.
Why Is Google AdWords Hobart Management So Important?
Join thousands of businesses
Smashing revenue goals with our marketing insights mailing list
Click Fraud Protection
Real Time Ad Monitoring
Works With Any Website Platform
Blocks Clicks From Fraudulent Sources, Customized To Your Industry
Quarantine Dangerous IP Addresses and Ranges Automatically
Save Your Ad Spend and Increase Your Return On Investment
Frequently Asked Questions
Google AdWords has been a platform of choice for many businesses due to the amazing outcomes it can deliver, for new or established businesses at a low cost. AdWords is highly visible, helping not only your brand exposure but also generates traffic that are highly targeted consumers who are ready to buy.
People who land on your website from Google AdWords are 50% more likely to buy something than those who click through organic search rankings. Also around 2 in 3 people who are searching for products are ready for purchase and will click on the paid ads. Your branding can also benefit as well, with studies showing that Google AdWords can improve brand awareness by 80%.
Google AdWords is great for all business types and sizes. Even if your PPC account is delivering good results, improving metrics such as the click through rate or lowering the average cost per click can create some amazing outcomes. There are always opportunities with optimizing your PPC account.
PPC is something that can be mastered in a small amount of time and can be quite overwhelming if you don’t know what you’re doing. You need to rely on specialists, qualified in Google AdWords that can shape and refine targeted campaigns that zero in on people who have their credit card waiting in hand.
At JHSM, we go above and beyond the basics of managing Google Ads with every account. We make sure that the whole search experience is relevant. From your landing pages to our killer ad copy and design. We monitor your metrics to deliver time and time again on your google AdWords advertising spend.
We happily work with any business size to help you achieve your goals. Whether you’re a start-up, small business or large multi-national enterprise, we are more than happy to assist with our Google Ads management service.
Cost Per Clicks also known as CPC, are not predictable since there are a number of variables and circumstances at play in its calculation. Competing client accounts can drive up competition and increase average cost per click value. At JHSM we aim to provide the best value and most of the time, we decrease costs through account management and optimization best practices.
You may be after a simple answer, but the reality is that Google AdWords management costs vary based on your business goals and industry.
With Pay Per Click, you have to spend money to make money and each industry costs vary. Rather than seeing Google AdWords as an expense, you need to look at it as an investment. Think of it as building a money-making machine. Focusing on every dollar spent and how much of a return that dollar will return.
The more you spend on AdWords advertising, the more you will need to spend on management. This is because a higher spend requires time to effectively spend it. You wouldn’t expect to pay the same management fee if you’re spending only $1000 compared to a client spending $30,000.
Our advice when comparing AdWords management fees between agencies, is to take the time to understand what those fees include. Other Agencies may be cheaper, but they include less time managing your account. Usually managed as well by inexperienced account managers who are not certified In Google Ads, or worse, outsourced overseas to a third-party management company.
At Joel House Search Media we aim to provide a high quality PPC management service. We have a decade worth of combined experience in managing profitable Google AdWords accounts. We all hold current Google Ads certification and keep up with Googles guidelines and best practices.
Pay Per Click is more time consuming than most business owners realize. Results come faster than SEO but it requires a large amount of time to get it right. If you feel that your Google Ads account is under performing, reach out to us today for a free account audit.
We can take over an existing Google Ads account, however we provide a full analysis and audit on all accounts before taking them on. We carefully analyse the set up and the past accounts performance. Depending on the audit results, we may need to change the structure so that the account can achieve the best results possible. On a case per case basis we will provide whether a rebuild would be in order or if a minor restructure is required.
Simply fill out the form below and one of our consultants will reach out to you. From there we will request access to your existing account or if this is the first time you are doing Google Ads, we will provide you with a run down of the opportunity Google Ads can provide for your business.