Benefits of Google AdWords
What is Google AdWords exactly?
Google AdWords is a platform for ‘pay per click’ advertising. If you have some experience in online marketing or running your own website, you may have heard of this term before. Pay per click (or PPC for short) is an online advertising method that allows you to bid against other websites to purchase visitors to your website from other websites that already attract a lot of visitors. Websites such as search engines like Google.
Google searches have set positions aside on search results pages that bypasses Google’s algorithm for ranking websites. It’s essentially a paid shortcut to get to you at the top of search results. By bidding for a set ‘pay per click’ you can effectively buy your way to the top of the page.
Gain Further Visibility
You would have seen Google AdWords when browsing throughout websites yourself. Advertisements are displayed in pre-defined placements on Google search results, above ‘organic’ search results and also at the bottom of the page.
When someone performs a search on Google your advertisements go into an auction to compete for these placements. If a potential customer clicks on your search advertisement, your Google Ads account is then debited the agreed bid amount and Google directs the visitor to your website.
High Quality Search Experiences
Another factor at play in the auction is called ‘quality score’ which helps Google determine high quality ads to ensure a good user search experience. This quality score considers the landing page experience, the click through rate of the search advertisement and the agreed bid for that search term. This evens out competition and allows accounts with smaller budgets compete effectively. An understanding of how budget and search experience works together are key drivers of a successful Google AdWords account. Unlike other agencies that just promise high volumes of traffic, we focus on quality visitors that turn into paying customers so you get the most from your ad spend.
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Google Adwords Management Services with JHSM
WE HELP YOU
DOMINATE YOUR MARKET WITH GOOGLE ADWORDS
Increase Your Revenue
We open the flood gates of relevant traffic to your website so you can grow your revenue.
Increase Exposure
Give your business the exposure it deserves by dominating the top of search results with Google Ads.
Get New Customers
Our services brings more customers to your website, product or service than any other form of online advertising.
Transparent Reporting
We provide you with a custom up to date reporting dashboard that keeps you informed with any changes to your account. No one else offers this level of transparency.
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ADWORDS MANAGEMENT LOCATIONS
Locations we service with our Google Adwords, SEM and PPC Management Services include:
Adwords Management Albury
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